Many scholars see worship of the emperor as the background for the worship of the Beast in Revelation 13:4, 15-16; 14:9-11, 15:2, 16:2, 19:20, 20:4. If this is true, then we need to know when emperor worship became an empire-wide phenomenon. The standard view of Emperor worship found in many popular commentaries comes from William Ramsay, writing at the turn of the 20th century:
"…in no part of the world was there such fervent and sincere loyalty to the emperors as in Asia. Augustus had been a saviour to the Asian peoples, and they deified him as the Saviour of mankind, and worshiped him with the most whole-hearted devotion as the 'present deity'." (W. Ramsay, The Letters to the Seven Churches (New York: Hodder & Stoughton, 1909) 115.